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z phenomenon - an independent documentary produced by: barbearia criativa chapter 5 rec we relied on three top producers all three very serious each one was stronger in a specific area the first was stronger in the fashion world the second one was stronger in the criativearea, creating the campaign
and the things in space as we wanted and then there was the "conspiraã§ã£o" producer,the one we chose at the end they've been working with us for a long time,so we know how to work with them we made the "sabrina" campaign with them and the mother's day campaign, so they learnedhow to work with us and we learned how to work with them hello? mirela? yes
it's yuri, from asus, how are you? hello darling, good mi, we received your proposal and another few, actually therewere two others that we talked about we already dismissed one of them, we'rebetween you and another producer i'd like to meet you as soon as possible we're going to the final stage and we'dlike to know more about the video's technicalities
clear up some doubts about the productionand speacially about the post production i'd like to seat with you and flavinhoi don't know if there's someone else *talking about flavinho* do you want to meet tomorow? let me check we only have time by the morning when i look at the costs, it's funny,just seeing how different they are "conspiraã§ã£o" already knows how towork with us they saw the briefing we gave and said"look, the briefing as it came
is very expensive, it's costing more thantwice the price i think you can pay so i'm working with the team trying to reduce that in a creative way to deliver whatyou expect" and this is the most important thing,right? the other two producers neveractually worked with us so they came close minded kinda square, you know? "to do what you wanti'll need this and it will cost that much" and among the three, "conspiraã§ã£o" knows our wayand is more confident so we kept them in the process
it can be 09:00, 09:30 or 10:00 10:00, let me just... give me five minutes to confirm with them, i'll call you ok, thanks okay? kisses kisses, bye bye bye bye there's 09:00, 09:30 or 10:00... "10h? okay!" i knew it... i don't even know whyi gave options but later we asked "conspiraã§ã£o" to come back and said"look, i want to understand how you do things
and how are you going to create the campaign" yeah, i'd have... correct me peraltaif i forget any details... i'd have two people, one in the foregroundand the other in the back in the foreground she would be bleeding, i couldput her in a unstable surface where she will have to balance how the shoot will be planned how the art concept will be elaborated make clear what we expect from them when we think about "gravity", which i thinkis a great reference
a lot of things aren't made with cables a lot of things are made with her lying downon a base and it's shot with the camera above her every time you try to reach something in space,doesn't matter which way you're going you're always making an effortto reach it so you shoot a lot from above, in the graphicplan you shoot a lot from above with the camera here while she tries to grab something, do you understand? and she makes the effort to grab itjust catching the movement we have the slow motion feeling
so i think it helps us a lot then when we finished the meeting withthe other producer my fear was: "man, if i tryto reduce the budget this way maybe the final result will be nothinglike i have imagined then it's my fault, the blame isn't withthe close minded producers" actually, what make me doubt about myself wasthinking that for some reason i was leading the campaign to the wrong way,trying to lower the costs to increase my media's reach power we had four celebrities that were going to be in the campaign
and we had only one day with them we closed the deal with marina ruy barbosa marina is going to be in the threechapters, right? yeah, she's going to show up in everything, youhave to colect images to use in everything the other two people who are going to be in spaceare the brazilian astrounaut marcos pontes and kã©fera buchmann, who is a web celebritywith a growing career oh, i know who she is! i found out it's buchmann so it's buchmann? buchmann...
so we have kã©fera, marcos pontes and marinaruy barbosa in space it's easier for us and on earth? luiza possi will be on earth one of the problems were how to conciliateeveryone's schedule they are very busy appointments and everything... then the producer called me tellingme that we'd have to shoot it in two days becauseof the celebrities' busy schedule
we had to demand the most of out producerbecause we really had to bring the best scenery with no need toincrease the costs we already had our budget sorted out of all activities it was a really tense moment, we knowthat at the end of a campaign, close to the shootings, this is somethingunexceptional hello, dani hi it's yuri here, how are you?
how are you? marcel is here too how are you, dani? hi marcel, fine dani i'll be short, i don't want to take your time we're facing a schedule crises to shoot the campaign videos it has been really difficult to conciliate the dates the best date we have unfortunately is thesame of kã©fera's play ok
so we'd like to know if we could... actually, we have two options first option: kã©fera wouldn't be in the spaceship, she'd close the video taking the final product that fell from the sky and then she'd have to shoot earlyon the 26th or she'd be inside the spaceship, ouroriginal idea and the one we'd like to keep we'd need her in the end of the day, afterthe play...what time could she be at the studio? the first time we had to deal with it wasin the zenfone 5 campaign
so it was harder now we were more experiencied so we knew how to deal better with it,we knew which way to turn hi bolzan, it's marcel yuri's here too hey bolzan cool here's the deal, i'm facing a schedule crises to shoot the campaign videos luiza's video shooting?
yeah, the campaign ok, so let me explain it to you everything is changing fast and we want to put an end to this changingchoosing a date and time it was a really tense moment because we wereone or two weeks apart from the shooting day we had the schedule sorted with the post production,delivery, the event was with the day settled so we had a deadline to follow we had to talk to the celebrities' agentsto find the solution setting up the schedule, talking to the producer,rethinking the shooting plan
we had to review even the storyboard it was an intense period, but allworked out in the end we managed to fit all the celebritiesin the same schedule we managed to optimize the time and together with"conspiraã§ã£o" we reorganized the shooting plan so we could have an awesome shooting day,shoot the way we imagined now we're going to meet with "conspiraã§ã£o"to rethink the script also we're going to reorganize our timeso we can do everything we want maybe we'll have to spend more money,invest a bit more to deliver on time we tried really hard to fit everyonein the same schedule
so we wouldn't have to pay anotherworking day it would turn out in more expenses it was really difficult and happenedjust yesterday and today we're going there to sorteverything out we have to work in the script to see if the story asit's been arranged and created in the director's mind, and also inthe post prodution guys mind if it will be the way we want, if we'll haveto add something or cross something out so basically this is the job wehave to do now i'm going start with the stormboard,then we can discuss the references
the first shot will be zenfone 2floating in space the hand of the astrounaut, which is marina'shand, but we don't know that yet grabs the phone, double touch it,the screen lights up i think the time she does that is thetime we give the highlights just one thing, show everything thenwe come back then we close on her face we see her looking to zenfone 2 with surprise and delight on this shot the camera is insidethe helmet just like in the iron man movie
then we macro her eyes where we can see the galaxy we zoom in her eye and get in ahiperlapse then the flashback begins on this sequence everything happensreally fast like that movie you showed with a lot ofinserts, like a videoclip i used that movie as a reference so we finish with a sun image where we see the particles that build the phone
from the phone we go to the big bang in the particles explosion the boxes appear and go to every direction of the screen then we have an earth shot, to showwhere this is happening so the guys see what's happening and send a team to investigate so here we have a spaceship leaving earth leaving orbit here we have the moon sequence, a boxreaching the moon
it opens, zenfone comes out whilethe camera follows it the phone takes a picture of the moon the cost is directly proportional to the time and the deliver quality but the budget is fixed so if i want to ensure an excelent deliver quality in the right time the cost fits the budget i have when i have to shorten the time the deliverquality starts to be at risk the cost rises up to ensure both things
in the situation i'm into i can't give up time nor quality we're going to do like this, kã©fera comes 15:00, marcos goes out at 16:00 and marina stays until 18:00 you already confirmed the timewith them, right? kã©fera and marcos pontes are going to havea completely different outfit kã©fera's outfit is also overalls, but it has a different color and marcos pontes wears male overalls,which is a bit different when we developed the outfits we really wantedthat marina's one were distinct because she's the star of the campaign and that's the way we treat her
so we made the overalls the way wesent you it's a light gray with dark gray overalls in the last four days until the shooting it was when we actually had the storyboard,because we had to do some changes and everything we sent it to the celebrities and we had to changethe outfit, requested by one of them we had to change the outfit again, a tense moment in the end of the preparations, it wasreally close from shooting
but it was really well sorted, the teamhas been great they are getting smarter and are learninghow to deal with situations like this because when we talk about space there's a thinline that divides what's cool and what's weird22300:15:49,136 --> 00:15:51,751and we're in that line all the time there are a certain kind of things that canbe cool to a sort of film and can be weird in our film so we're being careful with it, butwe'll talk to (men's name)... maybe he can help us for sure, you can trust him...
it was good because at the moment i knew about the problem there was already a solution, they were incontact with another costume designer and already had outfit options so it was really nice that by that timei knew there was a problem it's been already taken care of shooting day vinãcius de moraes park, sãƒo paulo so today we're going to shoot with the stars luiza possi is now shooting the end of the video
they've started by the end later we're going to shoot with kã©fera, marinaruy barbosa and marcos pontes in the studio so we'll have to be back to the studio paulinha is already there to coordenateeveryones arrival luiza is already here in vinãcius de moraes park,which is a beautiful park here in sã£o paulo it's located in morumbi's region, we chose herebecause it makes the shooting easier and nicer before that we wanted to shoot in ibirapuera park,but it's very bureaucratic there so we came here
i think there are lots of people here more than we expected, this will disturb our shooting we have to sort the camera moves, and there'sluiza possi, it can be annoying for her i hope not silence please, we're going toshoot action! nice i'm here shooting the new zenfone 2campaign i'm the first person on earth whosaw the zenfone 2
and it was awesome, the crew is really cooleveryone has good vibes, it was great today is sunday and we're in a park,it couldn't be better, kisses! see you later! ...things the size of that window and weighs 350kg on earth obviously i don't try to lift ithere in space you look at it and it'snormal, you can lift it take it off... you just have to be careful with the speed you do it you have to take it slowly,adjust...
you just push that huge thing take it away with no problem when you come back of course you think"you're not there anymore... you're here and you won't do that anymore,you can't" on the other hand... explain this to me, why is she there? you'll be in that chair, it can movelike "this" and also with the wheels it gives you the feeling you're floating, at thesame time the camera will be always moving so nothing will be static, not you orthe camera
it spins its arms and head in this scene where kã©fera grabs the floating phone she'll grab the phone to show you,so she'll be here and she'll come with her hand like "this"and the floating phone will land on her hand ok, and how you're going to do it? everything is 3d, it's justher empty hand i see where's green we'll change theperspective
i'm filming from above, but when i insert a wall behind it it will look like i've shot in front of her sometimes it won't, so with thegreen we'll change the perspective, it won't always looklike we have shot from above no problem guys, i really enjoyed shooting the campaign it was great, we're really curiousto see what will come up from this everything is chroma key so we just can only imagine how thisis going to look like
we're really really curious, it wasreally cool i met two awesome people today i hope you like the results, i loveddoing it and i hope you did too kisses! hello mates this is marcos pontes speaking the first brazilian astronaut, we justended up shooting the campaign it was a plesure being part of this i'm curious to see the result, to seehow this is going to look like i'm sure this will be a huge sucess
i hope we meet another time i wish you all the best! success! hello guys i'm marina ruy barbosa i spent the day shooting the zenfone 2campaign with asus crew and i'm excited, i loved it, you haveto check it up in the end we see the result of an amazingvideo and say: look at this outcome! i think i've found what we were looking for can you see that? it's amazing!
i'm taking it so you can see it closely wow, it exists! so to us this is the most gratifying thingand makes everything worth it directed & edited bybarba uonderias to be continued... next episodechapter 6 - the astronauts are coming
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